nterview with Baidu Zhang Yaqin accelerate the internationalization of the vertical field to do dee

[Abstract] over the past 1 years, Baidu to accelerate the layout of the international market, have invested in taxi software Uber, Brazil buy site Peixe Urbano and Japanese native advertising company popln.

Tencent technology Lei Jianping reported on September 16th

Since

joined Baidu, Zhang Yaqin (micro-blog) has been responsible for the company "pioneering" mission. As president of the company, Zhang Yaqin is responsible for the emerging business group is one of Baidu’s three business groups, its medical, financial and other vertical areas are likely to re Baidu.

currently, Baidu is increasing investment and business efforts in the field of O2O. Baidu CEO Robin Li bet 20 billion yuan in the field of O2O. The current profit growth for the future Robin Li at the expense of investment strategy is to take the risk of investors defection, Zhang Yaqin was hailed as the Baidu O2O battlefield "Menglianggu battle".

in fact, in the O2O and traditional search business, Baidu is also in a few other "war"". Said in an interview with Zhang Yaqin, former science and technology Tencent, Baidu’s emerging business group also has a lot of battles to fight, some are "long battle", such as in the medical and financial sector layout, some can do it faster, such as Baidu’s internationalization.

, like Indonesia, India and other Internet market than China a few years later, may be 3 to 5 years, the first phase of the layout has been completed after 3 to 5 years." Zhang Yaqin said, so, Baidu business group emerging as to "enclosure", also want to play "Menglianggu battle".

: speed up the internationalization of emerging markets or released new richest man

over the past few years, Baidu has tried internationalization, a long time without much success. But over the past 1 years, Baidu to accelerate the layout of the international market, have invested in taxi software Uber, Brazil buy site Peixe Urbano and Japanese native advertising company popln.

Baidu recently opened an office in India to expand the local market. Internationalization is also one of Zhang Yaqin’s favorite topics.

Zhang Yaqin of the Tencent said, Baidu internationalization has three strategies: first, will choose the focus of regional distribution, such as India, Brazil and Indonesia international market and China, these countries are on the eve of the outbreak of the mobile Internet, and has a large population as the basis; < /p>

two, will choose the product and strategy, Baidu global universal, and in China products do well in the global launch soon, localization, this kind of product search application, mobile security, mobile applications and the formation of matrix, realized to help Baidu and developers.

three, Baidu will choose some of the key areas of O2O expansion. China in the field of O2O layout earlier than other countries, and even ahead of the United states. Baidu will be China’s O2O experience, technology, products transplanted into emerging markets, but not like in China hit 20 billion do >

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