According to the analysis of the relevant professionals, with the growth of the middle class leisure travel, the popularity of credit cards and the development of the Internet, China’s online travel market is growing rapidly
. According to the National Tourism Administration data show that in 2009 China’s tourism revenue reached 1 trillion and 300 billion yuan, an increase of 9%. With the change of people’s attitude towards life and the improvement of consumption ability. People now see vacations as part of a healthy lifestyle. China Internet Network Information Center has released the twenty-fifth China Internet development statistics report shows that in 2009 the size of online travel booking users reached 30 million 240 thousand, an increase of up to 77.9%. With the economic situation and the relevant policies to encourage, there will be more users will be transferred to online. The lunar new year in 2010 ushered in the peak of the flow of millions of tourists, many people on the Internet booking round-trip air tickets and hotel rooms and tourist attractions tickets. With the opening on 2010 in Shanghai World Expo and the Guangzhou Asian Games, and online travel service providers of insurance, visa, vacation and other derivatives around the expansion of the online travel market is expected to continue rapid growth, iResearch data show that in 2010 the Chinese online ticket, hotel and package travel booking revenue grew 27% to reach 4 billion 750 million RMB ($695 million 800 thousand), while in 2013 this figure will rise to 9 billion 10 million yuan.
China has at least 384 million Internet users, more than any other country in the world. The number of credit card issuers are also rising sharply. With the growing affluence of the 1 billion 300 million population, the per capita income of urban and rural areas increased by more than 8% in 2009, and more and more Chinese are going on holiday. But the proportion of users using online travel services is relatively low. Therefore, online travel related website market has great potential and broad prospects, the market capacity of the market to be excavated there is a lot of room for expansion. Looking at several major domestic online travel search engine portal, fun to take the network has gone beyond Ctrip, becoming the world’s largest Chinese online travel website. Vertical search started to take the fun of the network can go beyond Ctrip, indicating that the online travel market, the huge potential of vertical search. Ctrip in the industry is a dominant pattern is gradually broken. Coupled with the Internet portal and several large e-commerce giants such as Sina, Baidu, Sohu, Taobao entered the hotel, with ticket agent based Ctrip mode is being replaced by online travel industry diversification, market competition has entered the white hot.
2009 China online travel penetration increased from 11% to 14%, online travel booking market size continues to grow. The contrarian rosy let Ctrip, eLong and other more established companies outside the website aimed at the online travel market. Ctrip, eLong, kuxun, qunar (http://s.www.quna.com/) on several major online travel search engine feudal lords vying for the throne. In addition, the Shanghai Expo and the Guangzhou Asian Games will stimulate the 2010 Online Travel search engine portal >