BBC plans to reinvigorate its programming by focusing on millennials in attempt

BBC favourites including Casualty are to feature more millennials The annual plan states that the BBC must “refresh our content across all genres and all platforms to appeal to younger audiences”. The document contains 83 references to the “young” and only a handful of references to older viewers and listeners, many of them regarding the future of free licences for the over-75s. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings. BBC favourites including Casualty are to feature more millennials BBC favourites including Masterchef and Casualty are to feature more millennials as the corporation tries to add youth appeal to its flagship channels.In its annual plan, outlining priorities for the coming financial year, the BBC said it would be “focusing on young-appeal programmes and genres on BBC One and BBC Two”.It will be “reinvigorating high-volume shows which provide everyday value to younger audiences, such as EastEnders, The One Show, Masterchef, Holby City and Casualty”.For dramas, this will involve storylines that reflect the experience of young people. The BBC pointed to a recent EastEnders plot that focused on knife crime, and a focus on male mental health in Holby City.In factual programming, it will mean more contributors in the prized 16-34 age bracket.The average age of a BBC One viewer is 61, and a year older for BBC Two. Recent research from Ofcom found that one in eight young people consume no BBC content at all in a given week, with US streaming services and YouTube eating into their audience. Changes have begun already on BBC One, where the 10 o’clock news bulletin has been shortened to make way for a 10.35pm Monday-Wednesday slot aimed at younger viewers.It is currently showing Fleabag, the acclaimed comedy, a dating show called Eating With My Ex, and Glow Up, a make-up competition hosted by Stacey Dooley.Sir David Clementi, chairman of the BBC board, said upgrades to iPlayer and the creation of a new video-on-demand service, BritBox, were being held up by red tape.He said: “The Board is clear that every month that goes by without a response to the seismic shifts in the media market inhibits the BBC’s ability to serve younger and digital audiences properly.”

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