Meat monikers aplenty can lead to consumer confusion

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Consumers and agriculturalists alike are getting a bit confused about the differences between meat, “clean meat” and plant-based “meat” that are being provided and promoted in the modern marketplace.A new law in at least one state that legally defines what constitutes “meat.” Lawmakers in Missouri recently became the first in the nation to create new provisions in their state’s Meat Advertising Law to require that any food or meat product that is called “meat” must be derived from livestock or poultry flesh.The new provisions, which will begin to be enforced Jan. 1, 2019, say that meat products that are not derived from animal flesh must include a statement on the product packaging that says if the product is “plant-based,” “veggie,” “lab-grown” or “lab-created,” or if it is “made from plants” or created “in a lab,” according to a statement from the Missouri Department of Agriculture.So what’s the difference?Plant-based meat is made from plant-based proteins including soy and peas. Clean meat, which has also been called “cultured meat” or “lab-grown meat,” is made of cultured animal tissue cells, according to the Food and Drug Administration.There is nothing new about plant-based “meat-like” products, but under meat inspection, names of meat products must meet the standard of identity that has been established by the U.S. Department of Agriculture’s Food Safety Inspection Service, said Lynn Knipe, an associate professor of food and animal sciences in the College of Food, Agricultural, and Environmental Sciences at The Ohio State University.Currently, these products could not be labeled as meat and would have to be labeled with a name such as “imitation meat,” which would not be attractive to most consumers, he said.“The problem is that it is not clear whether USDA or FDA will regulate the production of the cultured meat-like products, which was the motivation for the new Missouri law,” Knipe said. “Clean, or ‘cultured,’ meat apparently has been given the name ‘clean’ as some people feel that this product is better for the environment and that the manufacturing of this product removes the ‘ick’ factor that some associate with meat processing.”But the use of the word “clean” is very misleading, he said.“As consumers learn about the extensive processing that is involved in making these ‘lab-grown’ products, the ‘ick’ factor returns quickly for some,” Knipe said. “This comes at a time when consumers are claiming to want natural, minimally processed food products, but the truth is that these cultured or lab-grown methods do not meet any of the requirements for natural and minimally processed foods.”The issue of meat and meat product labeling is significant, considering that U.S. consumption of beef, pork, chicken and turkey has increased to a projected 214.8 pounds per person compared with 210.8 pounds per person in 2014, according to USDA. Meanwhile, the meat-substitute industry generated some $4.2 billion last year, according to Allied Market Research.The United States Cattlemen’s Association filed a petition with USDA requesting that the agency establish a food labeling requirement that the word “beef” only be used to refer to products that come from cattle that were born, raised and harvested in the traditional manner.And at least four organizations, including the plant-based meat company Tofurky, the Good Food Institute, the American Civil Liberties Union of Missouri and the Animal Legal Defense Fund, have filed a federal lawsuit against Missouri’s new law provisions.last_img read more

This “Pocket Film School” Teaches Everything You’d Learn in Film School

first_imgLet’s examine why Pocket Film School is a great tool for your career by giving you real-world training for professional film and video production.Take my advice as a warning, please. As a graduate of a four-year Radio, TV, Film program, film school is kind of a mixed bag. I wouldn’t say it’s worthless or a scam, but I’d be the first to advise anyone in the process of deciding whether they want to attend one (and pony up the student loans to do so) to consider the alternatives first.And man, it seems the alternatives keep getting better by the day. Not only do you have an almost endless supply of film blogs, YouTube channels, and other in-depth online resources, you also have many of these new (and very poignant) digital platforms that pretty much give you all the coursework, advice, and curriculum you’d get over four years in any film program. (And obviously, at much less of the cost.)And while you can always subscribe to filmmaking resource channels like PremiumBeat or our partner Shutterstock Tutorials on YouTube, or take great insight and inspiration from online series like MasterClass, we got our hands on a beta version of the upcoming Pocket Film School, which is everything it promises.Film school, but in your pocket!What Is Pocket Film School?So, with a mission statement of “education — deconstructed,” the Pocket Film School is really a platform dedicated to making the film school education process simplified, easy to digest, and straight to the point. Every course is designed to be “pocket sized” by limiting episodes of the curriculum to five minutes or less.The Pocket Film School also emphasizes collaboration-oriented education focusing on working with teams and others in a fully collaborative environment. This is helpful because the majority of your film and video work will be with others — with roles that are becoming more and more loosely defined as the digital filmmaking landscape makes hybrid skill sets the norm.You’ll also get a solid primer in the basic fundamentals of filmmaking. Courses cover from the basic lingo and terms and roles on the film set, to how contracts are usually drawn, the relevant paperwork you’ll need to be familiar with, to the basics of on-set etiquette. Basically, you’re learning how to be a smart and savvy professional from your very first shoot onward.The Course CurriculumWhat Pocket Film School Has to OfferThis is where the Pocket Film School gets pretty cool. As I can remember from film school, we had some basic overarching courses, then a few that let you really hunker down into the nuts and bolts of a certain part of the film production process. However, it never quite felt like you got a chance to learn the process as a whole — especially not in-depth.With the Pocket Film School’s course curriculum, I was pleased to see that the coursework covers everything from the initial writing and script development parts of pre-production, through all matters of production, and deep into the post process. It even  explores what to do with your film once it’s done.Pricing OptionsPayment OptionsOnce you sign up, the platform is nicely self-contained, You can watch each lesson/episode on the site, where your status will be tracked and your coursework can stay updated. As far as pricing goes, the Pocket Film School is available for either four payments of $150 per month, or, in promoting their first flagship course offering, one payment of $497.99. You can purchase the course directly on their site.After going through a beta version of the course, I can say that the coursework looks quite comprehensive. If you dive into it, it should take anywhere from an intensive couple of weeks to a couple of months to complete. Overall Pocket Film School offers plenty of information, assignments, and real world advice that’ll help you reach the next level as a filmmaker.For more filmmaking advice and resources, check out some other articles here!Premiere Pro Quick Tip: How to Create ProxiesA Guide on Soliciting Feedback and Review for Film DraftsTop Alternatives to Premiere Pro in 2019 — Free and PaidThe 5 Biggest Issues When Shooting Low-Budget Short Films3 Unusual Camera Angles to Liven up Your Dialogue Sceneslast_img read more

How Your Sales Approach Can Make You Irrelevant

first_img Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now People often challenge me about my ideas in Eat Their Lunch, but mainly about the concept of Level 4 Value Creation and Entering the sales conversation from the right instead of the left (imagine Level 1 is on the left side of a slide, and Level 4 is on the right). The reason this is important is because your approach can make you irrelevant.Generally, those who have concerns start with the idea that the trends that are affecting their prospect’s business, or soon will be, will be known to the prospect and that the contact might know more than the salesperson. They also worry about the salesperson managing an understanding of multiple verticals. Three times in the last three months, a person concerned about this approach has suggested the salesperson would need to be a consultant from one of the big consulting firms to be able to hold their own in a conversation with their prospective clients.One of my deepest beliefs is that when people express a concern, it is true for them—even if it is not valid. Another one of my beliefs is that we often fear the wrong danger. Both are at play here. But before I resolve the concerns and help you fear the real threat, let’s look at what it sounds like when you sell at each level.Four Levels of Increasing ValueFirst, a quick primer. All of the levels of value are important. Some stakeholders care more about some levels of value. End-users generally care about features and benefits; leaders tend not to. Leaders tend to care more about the strategic value, even though most salespeople don’t know how to convey it, substituting a value proposition and an ROI calculation (a Level 3 approach).One of the examples someone shared with me was about a sales interaction from a company that provides data for salespeople. Let’s look at that as the example of the levels.Level 1: “We have the largest database of phone numbers and emails available at the lowest price.”Level 2: “We have the largest database of phone number and emails available, with a support team to help you build and manage your lists.Level 3: “We can your team the verified accurate data they need to be able to prospect efficiently and effectively, and we can integrate with your CRM.”Level 4: “I can help you acquire clients with the highest lifetime value faster.”No one wants to buy data. No one wants support. No one wants to integrate the data with their CRM. They want to acquire new clients faster and with greater certainty. You get to the lower value through the higher value.The lower levels of value are all still useful and necessary, but unfortunately, they are all levels of commoditization. When you make statements like examples 1 through 3, you identify yourself as undifferentiated. You are very literally saying what your competitors say. Not to worry, once you’ve identified yourself a commodity, someone will be kind enough to introduce you to purchasing and provide you with an RFP.Relevance versus DepthThe fear that the salesperson would need the knowledge of a consultant from one of the big firms is not the fear that should worry you. The real concern should be that you are irrelevant because you are not aware of what’s going on your client’s world, you have now ideas about how these things might be impacting their business, and that you have no theory about how you can help them with their strategic outcomes.There is a reason executives don’t show up to your meetings. The reason they miss meetings is the reason they don’t show up for a demo if you sell a SAAS product. The reason? You are not worth their time. You are not teaching them how to get the outcomes they need.Let’s look at the framework in Eat Their Lunch. It starts with Trends and an understanding of what’s changing in your client’s world. From there, it moves on to the proof of the trend and their direction. There is no reason to focus on any trend that doesn’t provide implications, as the consequences are what is necessary to compel change. Once you have established these, your views and your values lead to your recommendations. Your recommendations are how your dream client gets the strategic outcome.Win customers away from your competition. Check out Eat Their LunchYou Know More Than They DoI am going to dispel the concern about depth here, arguing against the idea that your dream client knows more than you do, specifically because I have not found it to be accurate as it pertains to sales.Your dream client knows more about their business than you do. They are also likely to know more about their vertical. What they know less about is the intersection of your business and their business. So how could they be expected to know more than you when they buy what you sell very few times, and you sell what they buy every day? You also have a company devoted to creating that value for hundreds or thousands of customers. You have greater depth by the very nature of your experience (and that of your entire enterprise, or at least you should).The RulesYou cannot be a trusted advisor without the ability to provide advice.You cannot be consultative without being able to guide the decisions your clients need to make.You cannot be either a trusted advisor or consultative while also being a “know-nothing.“The less you know, the more you need to rely on your company’s reputation and your product or service to sell itself, you being of no real value to your dream client outside of those things.Starting the conversation at lower levels of value identifies you as a commodity, not your product. The decision about where you start a conversation is not dependent on your product or service. It’s an individual choice.There should always be a disparity of information that is in your balance. If you don’t know something that your dream client doesn’t know, you are irrelevant.The person who shapes their client’s view is likely to be the one who commands their time, their attention, and their decisions. Someone will occupy this space, and it isn’t good for you when your competitor occupies that space.Bowing to Evolutionary PressureThe direction of the evolution of sales is clear. It is towards greater value creation and away from commoditization. On one side, there is an approach I call “super-transactional,” marked by the reduction of everything to commodity and where salespeople are increasingly unnecessary. On the other, there is an approach I call “super-relational,” where greater value creation is necessary and where salespeople deliver part of that higher value.The hard part about reality is that it doesn’t care about your fears or your feelings. Nor does it care if you decide to ignore its truth. See the Taxi Industry (Uber, Lyft). See Book Stores and almost all retail ( See Publishing (the internet), Television and Movies (see Netflix). See Pizza delivery (See DoorDash, UberEats, GrubHub). The list is inexhaustible.The hollow horn plays wasted words, Proves to warn that he not busy being born, Is busy dying. – Robert Zimmermanlast_img read more

Police officer probing Kathua case transferred

first_imgInspector-General of Police, Crime Branch, Syed Afadul Mujtaba, who became the face of the Kathua rape-and-murder probe, was on Tuesday transferred to a less significant post. The State Home department comes directly under the Governor Satya Pal Malik. In his recent interviews, the police officer admitted that the Kathua case became a tough case for him to crack “in the wake of destruction of the evidence, streets protests and polarisation”.According to the government order, IGP Mujataba “is transferred and posted as managing director of the Police Housing Corporation (PHC) against an available vacancy”.Mr. Mujtaba and his team of officers had received both bouquets and brickbats for the 13-month long investigation into the murder-and-rape of an eight year old girl in Kathua in January last year.It was the Crime Branch investigation that resulted in conviction of six out seven accused, including four policemen, in the Kathua case in June this year. Mujtaba joined the J&K police in 1984 and served the State during challenging times as top officer in capital Srinagar during the 2008 Amarnath row and the Shopian case. The officer had also called for filing an appeal against the seventh accused in the case and enhancing the quantum of punishment for six others”.last_img read more