19SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Social selling sounds hip and technical, and it turns some marketers off. After all, if your target buyer is older and less inclined to immerse themselves in social media, social selling is not going to return results to you, right?This thinking is far from the reality.The fact is, your company should be using social selling no matter how old your buyer persona. Let us take a minute to convince you.#1: It’s about building relationships. Social selling sounds technical, but it’s actually more about person-to-person contact and engagement. The recent LinkedIn “State of Sales” report surveyed sales people, and 90% of top performers use social selling as part of their sales strategy. This gives strong evidence that social selling doesn’t just target Millennials.#2: It’s about sharing your message. Every marketer understands the concept that it takes several touches before a potential prospect recognizes your brand. Social selling is invaluable at getting in front of your target audience, as it’s faster than traditional marketing initiatives. One single post can be in front of your prospects in seconds, while other forms of advertising take days or weeks to reach them.#3: It’s a vehicle to showcase your expertise. Utilizing social media as a form of selling veers you away from a stuffy sales pitch and shows what you know, how you know it, and why your audience should care. Everyone, no matter what age, wants to do business with an expert. Social selling gives you the power to show you are one. continue reading »
Manchester City manager Manuel Pellegrini has admitted that his side have thrown their season “into the garbage”. Pellegrini, quoted in several national newspapers, said: “It has not been a good season. It was not so bad until the end of 2014, when we were top of the table and also had the FA Cup and Champions League. “But in the last three months we have thrown it into the garbage. “I think always for the fans it is important to finish as near to the top of the table as you can and that’s what we must do.” City captain Vincent Kompany turned 29 on Friday, while players such as Yaya Toure, Pablo Zabaleta, Aleksandar Kolarov, James Milner, Edin Dzeko and David Silva are all also now senior statesmen within the group. Much has been made of the age of the City squad, but Kompany insists that major changes are not needed at the Etihad. “This team doesn’t need restructuring,” he said. “I would say it’s more about refocusing. These criticisms about age come and go with form. If you are in good form and you’re having a good season, then people say it’s your experience that got you there. “If you’re having a bad run of form, like we are now, then age is the problem. “We have to think outside of what people say. We’ve not been as good as we could have been. That’s the bottom line and we need to solve that. But I can only speak from what I see and, looking around the dressing room, I haven’t noticed that this team is coming to an end.” Press Association Heading into 2015 they were well placed, having moved level with Chelsea at the top of the Barclays Premier League table. However, since then City have been eliminated from both the FA Cup and the Champions League while defeats against Arsenal, Liverpool, Burnley and Crystal Palace have all but ruled out their chances of retaining the league title.