Over the years, there have been many examples of towns and cities which have been transformed overnight by the World Cup and Olympic Games. In 2006, the small Swiss town of Weggis found itself in the international spotlight during the World Cup in neighbouring Germany when Brazil set up its base camp there. Thousands of supporters and a large contingent of foreign media representatives followed the preparations of the world’s most famous team. Sapporo in Japan doubled its population and established itself as a major conferencing and sporting destination after the 1972 Winter Olympics. And South Korea, which co-hosted the 2002 World Cup with Japan, saw its economic growth double from 3.1% in 2001 to 6.3% one year later. There have been many other success stories. Barcelona saw the number of international visitors to the city increase by 90% in the years following its successful hosting of the 1992 Olympic Games. And visitors to Sydney grew by around 50% after it hosted the 2000 Olympics. In a thesis on the economic and socio-economic perspective of the 2010 World Cup, Professor Elsabe Loots of the University of the Free State says the 1984 Olympics in Los Angeles was “the watershed event that changed the financial landscape of mega-events”. Loots says the success of that event provided key lessons for the first African hosts of the quadrennial showpiece of international soccer. Creative Communications SA notes that when the World Cup has left these shores and everything returns to normal, “normal” would have been redefined, “and those who have best read and exploited the dynamics around the event will be the long-term winners”. It’s a powerful message, and one that many of the smaller cities and towns in South Africa – and the rest of the region – are taking to heart. Irrespective whether they are planning to host visiting teams, fan parks or just a few thousand World Cup visitors who are looking for something uniquely African, the 2010 World Cup provides them with a once-in-a-lifetime opportunity to grow their profile. Urquhart is a former Fifa World Cup media officer and the current editor of Project 2010 Mossel Bay on the Western Cape coast and Buffalo City in the Eastern Cape coast are among those preparing to play an important role by hosting visiting teams while, across the border in neighbouring Zimbabwe, Victoria Falls is undergoing a major face-lift in anticipation of a 2010-induced surge in tourism 17 August 2009 While South Africa’s nine 2010 host cities are in the news on a daily basis as a result of their World Cup preparations, dozens of smaller cities and towns are quietly positioning themselves for the key role they will play during the month-long event.
Business enterprises are invited to submit entries for the 4th annual South African Premier Business Awards by 30 September 2016. Entries may be submitted in a range of categories, including technology, manufacturing and women in business.Download media releaseThese annual awards, which are organised by the Department of Trade and Industry (the dti), Brand South Africa and Proudly South African, recognise business excellence and celebrate enterprises that promote the spirit of success and innovation as well as job creation, good business ethics and quality.The Minister of Trade and Industry Dr Rob Davies has described this event as South Africa’s apex business awards which brings together all single sectored awards into one big, national business awards.“The awards represent and acknowledge all South African business sectors and enterprises, as well as members of the media who meet the various criteria per category and have achieved success in their various fields,” says DaviesHe adds that for the first time in four years, the partners have introduced the on-line entry system that will give businesses that are based in other provinces a chance to take part.CEO of Brand South Africa, Dr Kingsley Makhubela has emphasised the role that business plays in building a strong and competitive Nation Brand.“South African business is critical to building positive perceptions about the country’s competitiveness for both domestic and international audiences. In addition, these Awards also highlight how collaboration between government and business plays a part in building a competitive and capable Nation Brand,” says Makhubela.Acting CEO of Proudly South African, Mr. Eustace Mashimbye added: “We are certain that through these awards, more South Africans will be able to rate the significance of South African businesses as well as the quality of many of their products as among the best in the world. Through these awards and using other mechanisms, we are optimistic that the acceptance of “Buy Local” message will grow among South Africans nationwide, adding to the growth of our country’s economy.”Categories for the awards include: Lifetime Achievement Award, Manufacturers Award, Exporters Award, Enterprise Development Support Award, Women-Owned Businesses Award, Young Entrepreneur Award, Investor of the Year Award, Proudly South African Enterprise Award, Play Your Part Award, SMME Award and Black Industrialist Award.More information on the South African Premier Business Awards, competition rules and entry forms is available on www.sapremierbusinessawards.co.za or 0861 843 384.Enquiries:Sidwell Medupe – Departmental SpokespersonTel: (012) 394 1650Mobile: 079 492 1774E-mail: [email protected]ov.zaIssued by: The Department of Trade and IndustryFollow us on Twitter: @the_dti